(  Two Principal Product Designers  )in business
since 2001
Reading as /

Interfaces for work that can't afford mistakes.

We're Cristian and Maira: 25 years designing HMIs, clinical tools and regulated products across 10 industries. Hire us fractionally, on retainer, or for a fixed-scope project.

Fortress Technology HMI: operator training cut from 3 weeks to 2 days.{  Scroll  }
(  About  )
(  Since 2001  )

For twenty-five years we've designed for enterprise clients, sometimes through agency partners, always as the people doing the work. Now we work directly with the directors and product teams who want us on their side.

25
Years in design & technology
−85%
Operator training time · client-verified
17
Long-term clients · some since 2003
2
Designers, 0 juniors
(  Work  )

Recent work

Most clients ask us not to name them. The problems, and the results, are real.
10 case studies, 1 named. 7 below, the rest on the work page. Every metric client-verified.

Fortress Technology

Manufacturing · HMI · Named with permission

We rebuilt the operator HMI around how the line actually runs. Training dropped from three weeks to two days, measured across production sites.

/ Before
/ After

Bulk materials HMI

Industrial · HMI · EU

One control language across the whole plant, so an alarm or a state means the same thing on every screen.

Patient support platform

Healthcare · Web · UK

A patient portal shaped in the clinic and tested with patients and staff before any screen was signed off.

Energy management control room

Industrial · HMI · UK

A control-room interface built for the 3am shift: high contrast, unambiguous states, and alarms an operator can trust at a glance.

Autonomous haulage fleet UI

Industrial · HMI · AU

Lets one operator supervise a fleet of driverless trucks, with exceptions surfaced before they stop the site.

Offshore financial platform suite

Financial services · Web · Gibraltar/UK

Retirement and wealth platforms for an offshore financial group, used by international advisers around the clock. The relationship is now in its 14th year.

Heavy machinery telematics

Industrial · Mobile · International

Fleet state, faults and location on a phone, readable in a cab, in glare, on a muddy site.

(  Principles  )

Why clients stay with us

Some clients have worked with us for over two decades. These are the reasons they give.

(  Retention  )
20+ years

Our longest client relationship, through acquisitions, leadership changes and industry shifts.

01
User first

We watch people use the current system, on the floor or in the clinic, before we propose anything.

02
Direct access

No account managers in between. You brief the person who does the work.

03
Outcomes, not deliverables

We agree the number that should move (training time, error rate, task speed) and design against it.

04
Aligned with engineering

We design within your stack, tokens and sprint cadence, so nothing ends up as a redline PDF nobody builds.

Typical agency
  • × Seniors sell the work, juniors do it
  • × Account managers, overhead, another timezone
  • × Open-ended budgets and surprise invoices
The Pandelion way
  • → The principals you meet do the work
  • → Embedded in your standups, in your tools
  • → Capped sprints, visible burn, no surprises
(  How we work  )

How we bring senior design into your team

Pick the model that fits how you need us, not the other way around.

/ OngoingRetainer

A reserved block of principal design time every month, for design system upkeep and steady improvements, from a designer who already knows your product.

£850/day · Reserved monthly block · 30-day notice
/ Defined scopeProject-based

A defined deliverable with a not-to-exceed cap: an HMI overhaul, an interface audit, a design system. Acceptance criteria agreed upfront.

Interface audit £8,500 fixed, 100% credited
End-to-end engagement
01Embed & understand

Weeks 1–2. We join standups, learn your stack and talk to your users.

02Design & validate

Weeks 2–4. Prototypes, weekly demos, and testing where the product is really used.

03Ship & hand off

Ongoing. Tokens, specs and changelogs your developers can build from.

04Iterate & improve

Continuous. We track the agreed metric after launch and refine.

(  Pricing  )

Predictable pricing without the rigidity

Capped sprints and not-to-exceed milestones. You pay for the time we actually spend, up to a ceiling agreed in advance.

See full pricing →
→ Acceptance criteria agreed upfront→ Early warning at ~70% burn→ Up to 50% of unused time carries over→ Reach the cap and billing stops
(  The team  )

Cristian and Maira

No juniors and no delegation. The people on your intro call are the people in your standups, designing your screens.

Meet the team →
Cristian H. GomezPrincipal Product Designer, Co-Founder

20+ years designing HMIs and control rooms: interfaces for gloved hands, low light and zero tolerance for error.

Maira S. MartinoPrincipal Product Designer, Co-Founder

Research-led healthcare and workflow UX. She starts in the clinic or at the workstation, before a single screen is drawn.

(  Fit  )
A good fit
  • → Your interface is complex: HMI, clinical, regulated, data-heavy, or safety-critical
  • → You need senior product thinking, not just pretty screens
  • → You want predictable budgets and plain communication
Not a fit
  • × Simple marketing websites or landing pages
  • × "Make it look nicer" without an underlying workflow problem
  • × Choosing on lowest price rather than the right outcome
(  Contact  )

Complex system?
Let's talk.

Book a 20-minute call. Tell us about the system and we'll tell you straight whether we're the right fit. No sales pitch.