Interfaces for work that can't afford mistakes.
We're Cristian and Maira: 25 years designing HMIs, clinical tools and regulated products across 10 industries. 2 principals, 0 juniors. The people on the call do the work.
Principal-level judgement, from week one.
25 years in business, 17 long-term clients, the longest for 20+ years. Fixed prices for defined outcomes, £850/day (€1,000) capped for the rest. No juniors, no account managers, no surprise invoices.
See fixed-price outcomesSenior designers who need no ramp-up.
We've worked inside client and partner teams for 25 years. Findings in week 1, fixes specced in week 2, a prototype in test in week 3, all from your backlog and on your cadence.
What you get, and whenDesigners who already know your constraints.
20+ years on HMIs and control rooms: glove-sized targets, glare, low-spec panels. Specs and tokens in your stack's conventions. We ask about your hardware before we pick a typeface.
See what we hand overFor 25 years we've designed for enterprise clients, sometimes through agency partners, always as the people doing the work. Now we work directly with the directors and product teams who want us on their side.
Recent work
Most clients ask us not to name them. The problems, and the results, are real.Fortress Technology
Manufacturing · HMI · Named with permissionWe rebuilt the operator HMI around how the line actually runs, measured across production sites.
3 weeks → 2 daysoperator trainingBulk materials HMI
Industrial · HMI · EUOne control language across the whole plant, so an alarm or a state means the same thing on every screen.
Patient support platform
Healthcare · Web · UKA patient portal shaped in the clinic and tested with patients and staff before any screen was signed off.
Energy management control room
Industrial · HMI · UKA control-room interface built for the 3am shift: high contrast, unambiguous states, and alarms an operator can trust at a glance.
Autonomous haulage fleet UI
Industrial · HMI · AULets one operator supervise a fleet of driverless trucks, with exceptions surfaced before they stop the site.
Offshore financial platform suite
Financial services · Web · Gibraltar/UKRetirement and wealth platforms for an offshore financial group, used by international advisers around the clock. The relationship is now in its 14th year.
Heavy machinery telematics
Industrial · Mobile · InternationalFleet state, faults and location on a phone, readable in a cab, in glare, on a muddy site.
Recognise your problem in one of these?
Why clients stay with us
Some clients have worked with us for 20+ years. These are the reasons they give.
Our longest client relationship, through acquisitions, leadership changes and industry shifts.
We watch people use the current system, on the floor or in the clinic, before we propose anything.
No account managers in between. You brief the person who does the work.
We agree the number that should move (training time, error rate, task speed) and design against it.
We design within your stack, tokens and sprint cadence, so nothing ends up as a redline PDF nobody builds.
- × Seniors sell the work, juniors do it
- × Account managers, overhead, another timezone
- × Open-ended budgets and surprise invoices
- → The principals you meet do the work
- → Embedded in your standups, in your tools
- → Fixed price or capped, visible burn, no surprises
What you get, and when
A typical first three weeks. Each one ends with something you keep.
We watch your users at work and review the product. You get a scored list of what costs time and causes errors, each tied to the number it moves.
The top fixes designed and redlined in your stack’s conventions, ready for your next sprint.
The critical workflow as a clickable prototype, in front of real users. Task time and errors are measured against the baseline.
The people on the call do the work. We fit your delivery cadence.
Fractional, retainer and fixed-price options →Buy the result, at a fixed price
Defined outcomes at published prices. Open-ended work runs at £850/day (€1,000), capped, so you never pay past a ceiling agreed in advance.
- Interface Audit£8,500 €10,000 · 2 weeks
Know exactly what to fix first, and what it will move.
100% credited against a 3+ month engagementHow it works → - Fix-it Sprint£6,800 €8,000 · 2 weeks
Your top 3–5 problems designed, specced and ready to build.
Follows an audit, or your own findingsBook a 20-minute call → - Validated Prototype£12,500 €14,500 · 3 weeks
One critical workflow redesigned and proven with real users.
One workflow, end to endBook a 20-minute call → - Design System Foundation£21,000 €24,500 · 5 weeks
A system your developers ship from without asking a designer.
Milestones M1–M2 plus core components; M3–M4 stay cappedHow it works →
- → Your interface is complex: HMI, clinical, regulated, data-heavy, or safety-critical
- → You need senior product thinking, not just pretty screens
- → You want predictable budgets and plain communication
- × Simple marketing websites or landing pages
- × "Make it look nicer" without an underlying workflow problem
- × Choosing on lowest price rather than the right outcome
Cristian and Maira
The people on your intro call are the people in your standups, designing your screens.
20+ years designing HMIs and control rooms: interfaces for gloved hands, low light and zero tolerance for error.
Research-led healthcare and workflow UX. She starts in the clinic or at the workstation, before a single screen is drawn.
Bring the screen your operators complain about.
Book a 20-minute call. Tell us what isn't working and we'll tell you honestly if we can fix it. Need an NDA first? Just ask.